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New Site, Who Dis?

Hello there, if there are two things we know about you, it’s that:

1) you love stylish, high-quality clothing, and
2) you have a keen eye for detail, which is why you have undoubtedly already noticed that our website has a new look.

We want our site to be just like our shirts: stylish, minimalist, and easy to access. Just follow these quick steps - it’ll only take about 5 minutes of your time - and you’ll be on your way to being the sartorial envy of literally everyone who sees you. We promise.

Click the “Shop Subscriptions” Button

This is the black, square button on our main page. You probably saw it already. That was intentional. Go ahead and click it. We’ll wait.

Choose Your Subscription

Do you prefer a shirt with/without a design? Do you rock “the v”? Maybe you need socks or underwear? Or maybe you want to make it rain and order them all. You do you.

Pick Your Size, Then Add to Cart

Not all sizes are created equal, so we’ve provided you with a fit guide to help. We’re helpful like that. Check it out, pick your size, then click “add to cart.”  

Head to Checkout

Hit the checkout button, and then sign in to your Wohven account. Don’t have a Wohven account? Go ahead and create one now. You’ll use this account to manage your subscriptions from now on.

Put in Your Payment Information

You are a sophisticated person. You have bought things on the Internet. You know the drill. We will now avert our eyes while you enter your info.  

Add or Remove a Subscription

Rethinking your decision to receive 15 shirts a month? Suddenly realizing some new socks could tie your ensemble together? No problem. Simply sign in, and add or remove subscriptions from your cart any time.


Sit and Stare at Your Door, Waiting for Your Product to Arrive

Don’t do that. Instead, go live your life. Check things off your bucket list, be a titan of industry, watch five hours of Netflix, etc. Your clothes are on their way.

Back to blog

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Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too.

On Tuesday, the Southern-inspired casual dining chain unveiled a new logo “rooted even more closely to the iconic barrel shape,” but without the barrel itself — a central part of the brand’s identity since 1977. (As for the the barrel itself, it was “essentially the water coolers of the day,” Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

“The way we communicate, the things on the menu, the way the stores look and feel … all of these things came up time and time again in our research as opportunities for us to really regain relevancy,” said CEO Julie Felss Masino in 2024.
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In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the “changing the logo just feels like another little piece of culture dying off.” The change also angered some conservatives, too, like President Donald Trump’s son.

Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has “decluttered” the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

Masino remains adamant that the renovations are working, telling ABC News this week that “people like what we’re doing” and that feedback has been “overwhelmingly positive.”

In June, Cracker Barrel posted an unusual earnings report for a restaurant: It’s taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.

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