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New Site, Who Dis?

Hello there, if there are two things we know about you, it’s that:

1) you love stylish, high-quality clothing, and
2) you have a keen eye for detail, which is why you have undoubtedly already noticed that our website has a new look.

We want our site to be just like our shirts: stylish, minimalist, and easy to access. Just follow these quick steps - it’ll only take about 5 minutes of your time - and you’ll be on your way to being the sartorial envy of literally everyone who sees you. We promise.

Click the “Shop Subscriptions” Button

This is the black, square button on our main page. You probably saw it already. That was intentional. Go ahead and click it. We’ll wait.

Choose Your Subscription

Do you prefer a shirt with/without a design? Do you rock “the v”? Maybe you need socks or underwear? Or maybe you want to make it rain and order them all. You do you.

Pick Your Size, Then Add to Cart

Not all sizes are created equal, so we’ve provided you with a fit guide to help. We’re helpful like that. Check it out, pick your size, then click “add to cart.”  

Head to Checkout

Hit the checkout button, and then sign in to your Wohven account. Don’t have a Wohven account? Go ahead and create one now. You’ll use this account to manage your subscriptions from now on.

Put in Your Payment Information

You are a sophisticated person. You have bought things on the Internet. You know the drill. We will now avert our eyes while you enter your info.  

Add or Remove a Subscription

Rethinking your decision to receive 15 shirts a month? Suddenly realizing some new socks could tie your ensemble together? No problem. Simply sign in, and add or remove subscriptions from your cart any time.


Sit and Stare at Your Door, Waiting for Your Product to Arrive

Don’t do that. Instead, go live your life. Check things off your bucket list, be a titan of industry, watch five hours of Netflix, etc. Your clothes are on their way.

Back to blog

25001 comments

Target is in trouble. And while it’s easy to get lost in the company’s recent (poor) handling of American culture war narratives that cast it as too “woke” or too willing to cave to online fascists, the root of Target’s problems runs deep.
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Don’t get me wrong – the massive consumer boycotts from Black organizers have done damage. And there are probably folks on the far right who think even Target’s toned-down, overwhelmingly beige Pride merch this year was still too loud.
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But its stock is in the gutter and sales have been falling for two years because of good ol’ business fundamentals. It overstocked. It lost the pulse of its customers. It went up against Amazon Prime with… actually, does anyone know what Target’s Amazon Prime competitor is called?
The brand we petite bourgeoisie once playfully referred to as Tar-zhay has lost its spark. The company reported a decline in sales for a third-straight quarter, part of a broader trend of falling or flat sales for two years. Employees have lost confidence in the company’s direction. And 2025 has been a particularly rough financially, as Black shoppers organized a boycott over Target’s decision to cave to right-wing pressure on diverse hiring goals.
Shares were down 10% Wednesday.

It’s not to say the new guy, Michael Fiddelke, is unqualified. He’s been at Target since he started as an intern more than 20 years ago, after all. But Wall Street is clearly concerned that Target’s leadership is underestimating the severity of the need for a significant change— just as President Donald Trump’s tariffs on imported goods threaten the entire retail industry.

Appointing a company lifer “does not necessarily remedy the problems of entrenched groupthink and the inward-looking mindset that have plagued Target for years,” Neil Saunders, an analyst at GlobalData Retail, said in a note to clients Wednesday.

Missing the mark
In its 2010s heyday, Target became a go-to for consumers who liked a bargain but didn’t necessarily like bargain-hunting. The shelves felt well-curated. You’d go to Target because it had one thing you needed and 12 things you didn’t know you needed. It was stocked with Millennial cringe long before Gen Z gave us the term Millennial cringe.

Target’s sales held strong through the pandemic as remote workers set up home offices and stocked up on essentials. Months of lockdown also benefited the store as people began refreshing their spaces because they didn’t really have much else to do and they were staring at the same walls all the time.

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